Of the seven million people working in the ICT sector in Europe, only 30% are women
Of the seven million people working in the ICT sector in Europe, only 30% are women. A number, according to Unesco that is further diluted if we look at the leadership positions in the technological world; where it drops to 11% and falls precipitously to 6% if we talk about the executive direction of the top 100 technology companies in the world.
– Why and how did this initiative of ‘I, boss’ come about?
We are a company where the three partners are women, as are 90% of the workforce. As a company we thought we should give back to society a little of what we received from it. Trescom is a communication agency and the best thing we know how to do is communicate. Hence, we want to communicate and make visible these success stories.
The name ‘I, Boss’, arises because when someone asks a girl: ‘what do you want to be when you grow up?’; there is still none that says: ‘me, boss’. It doesn’t matter the sector or the profession. They visualize themselves as a teacher, but not running a school; or they see themselves as a doctor, but not as the director of a hospital. Why? One of the causes is that they know very few women who command in their respective professional fields; and because the messages they receive on a daily basis tend to extol their beauty more than their intelligence or leadership skills. Girls and adolescents do not have a mirror in which to look at themselves, they do not know who has already broken that famous glass ceiling.
– What feedback are you receiving, how is it being received?
– We have had a fantastic reception and we are very pleased by the incredible support of companies and business schools. We also feel supported by public institutions. We have had Carme Artigas, Secretary of State for Digitalization and Artificial Intelligence in the presentation of this census. In previous actions had attended the High Commissioner for Spain Entrepreneurial Nation, Francisco Polo.
According to a report by Adecco, in 2020, the IT & TELCO sector was the one that generated the most jobs with 17% of the vacancies and it is estimated that digitalization will create 1.25 million jobs this year that we have just begun. However, algorithms seem to have forgotten half the population along the way. Where are the women?
This is no coincidence, STEM careers – science, technology, engineering and mathematics – are not at the top of girls’ lists when choosing studies. We hope that the census will get to know the women who occupy digital and technical positions of responsibility, in addition to being a reference material to have references in which to be inspired.
More than 50 outstanding women from the Spanish technological ecosystem appear, heads of such important companies as Google, Amazon, Telefónica, Capgemini, Mediapost, Criteo, Vass, Securitas, Indra, Sanitas, Línea Directa, Uber, Vodafone…
– What surprise with pleasure have you taken with this work, or tell us an anecdote of the program?
– With the previous census we developed the ‘Shadowing Yo, jefa’, a mentoring for young people, which gives the possibility to 15 university students to set up an entrepreneurial project with the help and tutoring of 15 bosses. The winner of the Shadowing, Julia Martí, has been selected by Lanzadera to be able to execute her project: TPA, an app to unify and promote the use of public and sustainable transport in Valencia. We are especially proud of her.
During the process of searching for digital bosses we also discovered that throughout history there have been women very relevant to technological development, but they did not have the recognition they deserved. This is the case of Ada Lovelace, mathematician and writer, daughter of Lord Byron, who developed the first algorithm intended to be processed by a machine. Now it is considered the first computer programmer although for a long time it was questioned. Or Hedy Lamarr, known as an actress, but who in World War II contributed substantially to the Allied victory with the development of a torpedo tracking system. Its principles have been the basis for bluetooth and wifi but until 2014 it was not included in the National Inventors Hall of Fame.
– In what other ecosystems do you think you should visualize the figure of the boss (biotechnology, medicine, mechanical-industrial …)? Have you already thought about a third census?
– Before focusing on another census, we want to make a second call for the ‘Shadowing I, boss’ for university students of STEM careers. We still have to define it well.
And in the future we have in mind another census, we would like to focus on other branches of STEM careers, such as science and health, we believe it is the most necessary. The pandemic has shown us the importance of the health, pharmaceutical and scientific research sectors.
We leave you the complete census of these women who have already come very far
ALICIA ASÍN, CEO and founder of Libelium. Zaragoza, 1982, Computer Engineering.
She is an expert in Artificial Intelligence, IoT and Big Data. Co-founder and CEO of Libelium, a company specialized in designing and manufacturing IoT technology that has made great achievements such as measuring radiation levels in the accident at the Fukushima nuclear power plant in Japan or monitoring smart cities in the United States.
Ha sido galardonada con el Premio Nacional de Jóvenes Empresarios, el Premio Nacional de Informática y obtuvo el segundo puesto en el Women Innovators Awards que concede la Comisión Europea, entre otros.
ALICIA RICHART, Directora general España y Portugal de Afiniti. Barcelona,1974, Ingeniería Industrial especialidad en Química.Alicia Richart es un referente en la transformación digital de España. Cuenta con experiencia en empresas como Accenture, Cellnex, en el Ministerio de Industria definiendo las políticas digitales o como fundadora y directora general de Digitales, la principal asociación del sector tecnológico en España.
She is currently MANAGING Director at Afiniti, one of the world’s leading companies in artificial intelligence specialized in customer experience. She was named Digital Champion by the European Commission from 2012 to 2014.And one of her main achievements has been to transfer the European Digital Agenda to our country.
AMALIA PELEGRÍN, Director of Digital Policy, Talent and Agenda 2030 at Ametic. 1968, Law.
Amalia Pelegrín graduated in Law and, thanks to her first job in a law firm specialized in new technologies and telecommunications, she had her first contact with the sector. After holding several positions of responsibility at ONO, in 2013 he joined the management team of Ametic, an association of electronics, information technology, telecommunications and digital content companies.
He is responsible for the preparation and management of the digital economy, telecommunications, electronic commerce, intellectual property, data protection, regulatory compliance, environment and labor.
ANA ALDEA, CEO at Datasocia. Madrid, 1983 Journalism.
She is the founder and CEO of Datasocial, a digital marketing company dedicated to helping brands and media execute their digital strategies and accelerate their growth. She is an expert in digital media and social networks and trained at CICE and MIT. For 10 years she has been a teacher and speaker at the main business schools. Her professional career in the digital sector was marked by the online store PCCity, a pioneer in e-commerce.
ANA FREIRE, Director of the Academic Area of Technology of Universitat Pompeu Fabra Barcelona School of Management. Lugo, 1983, Engineering.
Through the STOP (Suicide prevention in social Platforms) project, it is considered one of the pioneers in the use of Artificial Intelligence to identify suicidal behaviors or eating disorders in young people through an algorithm capable of predicting that risk by the comments they publish on social networks.
In 2019, the Royal Academy of Science awarded her the Young Scientific Talent Award in the category of Applications of Science to Technology and the University of Deusto the Ada Byron Award to the woman technologist. In addition, she was included by Business Insider in the list of the 23 young Spaniards called to lead the technological revolution.
ANA GÓNGORA, General Manager at Mediapost. Madrid, ADE.
Ana Góngora began her career as a financial auditor at PwC and, after completing a move to the United Kingdom; she worked as a finance manager and director of marketing and sales at the Canadian Tobacco Company where she soon after assumed the position of managing director.
Currently, she is the CEO of Mediaspot, a company specialized in relationship marketing. In addition, he has participated in IESE’s Digital Transformation Senior Management Program.
ANA JIMÉNEZ, Senior Business Development Specialist AI/ML at Iberia for Amazon Web Services. Madrid, 1982, Computer Engineer.
With more than 15 years specializing in Artificial Intelligence, he has worked at the Polytechnic University of Madrid applying AI in the area of Biomedical Informatics and has published more than 20 scientific articles. In 2015 she co-founded Leads Origins, she has been considered one of the 75 most relevant entrepreneurs in this country. She is academic director of the Minor in Big Data & Analytics at EAE Business School and advisor of the Data Science Bootcamp at The Bridge Academy. In addition, he is a lecturer and teacher.
ANA MOSQUERA, Executive Vice President of Capgemini. A Coruña, 1972 Telecommunications Engineering.
His career is linked to Altran, a company currently integrated within Capgemini. She has held positions of responsibility as Vice President of Software & Digital and Retail Industry Europe. Since January 2021, she is the Executive Vice President of Capgemini.
Thinking holistically and strategically in the medium and long term (visualizing the forest above the trees) ensures that they are skills that have been very useful in the professional environment.
ANA ORTÍN, Systems Director at Mahou San Miguel. Madrid, 1973, Physical Sciences.
Since 2013 he has held this position and leads a team of more than 40 people; whose mission is focused on guiding and helping the company to promote new work environments taking advantage of the new tools that technology gives us.
He discovered ICT by chance, through a job opportunity at the consulting firm Accenture. From that moment, he decided to focus his professional career in this field with the aim of working on solutions that improve people’s lives.
ANABEL DIAZ CALDERON. Uber’s EMEA General Manager Mobility. Cartagena, 1975, Computer Engineering.
He has regional and global experience in multinational corporations in operations, logistics and commercial management.
He began his professional career at General Electric Plastics (later Sabic) in whose delegation in Spain he stayed two more years before moving to Holland. In 2019 Anabel joined Uber, the chauffeured vehicle company, and is currently the General Manager Rides for the EMEA region. The division he heads covers more than 30 countries.
ANAÏS PÉREZ, Director of Communication of Google Spain and Portugal. Navarra, 1984, Journalism.
Since 2007 Anaïs is google’s communication director for Spain and Portugal where she coordinates and leads a team and two agencies to develop the communication strategies of the technology company.
Anaïs is also responsible for the EMEA Communication area of the DEI (Diversity, Equity and Inclusion) strategy and helps the global YouTube Operations team create a communication strategy around diversity, equity and inclusion.
BEATRIZ FERNÁNDEZ, Headway of Network as a Platform at Vodafone. Madrid, 1976 Telecommunications Engineering.
He has more than 20 years of experience in the technology sector within Vodafone. He has held different positions of responsibility such as IT Demand Management, Group Technology Radio Project Manager, Network Portfolio & Innovation Manager and is currently Head of Network as a Platform.
To grow in the digital sector ensures that the important thing is work and effort. Being a rapidly changing sector, we must be continuously developing and never stop learning.
BLANCA GALLETERO, Splunk GVP Ecosystems, Channels and Alliances. Alicante, 1972, Microcomputing Industrial Relations.
Blanca Galletero is the vice president of Partnerships and Ecosystems at Splunk, an American software company. He has participated in the implementation of the traceability of infections and vaccination project of the Ministry of Health in the United Kingdom, a global project of using blockchain for vaccine traceability with Accenture and the digital safe conduct project generated by the Ministry of the Interior in the first months of confinement.
Blanca also leads the cybersecurity, data and artificial intelligence initiative for Women in Tech Spain and Nordics (Sweden, Norway, Denmark and Finland).
CARMEN IGLESIAS, Market Director at ITCL, Instituto Tecnológico de Castilla y León. Zamora, 1977, Physics.
She is currently the Market Director at the Technological Institute of Castilla y León, dedicated to R&D in artificial intelligence, electronic design, virtual reality, simulators and energy efficiency. She is also studying a Master’s Degree in Management Development for STEM women and participates as a mentor in several initiatives to promote scientific and technological vocations among Primary and ESO girls such as the INSPIRA STEAM program of the University of Deusto and STEM TALENT Girl of the ASTI Talent & Tech Foundation.
CAROLINA LESMES, Country Director Iberia & Head of International Agency Team at CRITEO. Madrid, 1975, Sales & Marketing.
Carolina is Managing Director for Spain and Portugal of Criteo, a global technology company that operates in 29 countries and offers media marketers and owners reliable and impactful advertising through its commerce media platform.
To develop in the technology sector, Carolina assures that the ability to adapt to constant change is necessary along with the permanent training derived from the changes of the industry itself.
CONCEPCIÓN MONJE, Professor at the Carlos III University of Madrid, Badajoz, 1977, PhD in Industrial Engineering.
Spanish researcher specialized in the field of control and robotics for more than 18 years. Concepción is a full professor in the Department of Systems Engineering and Automation at UC3M where she is part of the RoboticsLab research group working on control architectures for humanoid robots.
He has published several research papers and his collaborations extend to Utah State University, the German Aerospace Center and the Biorobotics Institute in Pisa, developing control strategies for soft robots. She has been awarded with multiple awards such as the Best Contemporary Scientist, awarded by the magazine QUO in collaboration with the CSIC; the Women and Technology of the Orange Foundation; and the Ada Byron Award for Women Technologists from the University of Deusto.
COVADONGA SOTO, Global Marketing Director Growth at Google. Avilés, 1981, International Business.
Since 2006, Covadonga has been working in multiple digital companies such as Monster.com and Skype; defining and executing marketing strategies in both B2C and B2B.
He is currently Google’s Global Marketing Director Growth and is responsible for the global functions of SEO, ASO, App campaigns, Notifications and Promotions in the app and on the web. In addition, he is a lecturer and teacher of Digital Marketing.
CRISTINA PANCORBO, Head of Digital Business Ready to Wear & Luxury at El Corte Inglés. Madrid, 1983, Communication Sciences.
He has experience in digital transformation, e-commerce, transmedia strategies and omnichannel in fashion companies as important as H & M, Benetton or Adolfo Domínguez. Currently, he is responsible for digital business at El Corte Inglés. Its mission is to take the fashion business towards a digital-minded orientation.
Cristina is director of the Fashion Digital Business program at IED and Digital Marketing at Condé Nast College. In addition, she trains for MujeresTech and is a member of the founding committee of Women in Tech Spain, an organization to give visibility to female talent in the digital sector.
ELENA GARCÍA DÍEZ, Director of Information Security at INDRA. León, 1979, Telecommunications Engineering.
She has worked as a project and systems engineer in large companies such as IDOM or ISDEFE. The National Institute of Communication Technologies marked her professional career and over 10 years she went through several positions of responsibility as coordinator of eFraud and Office of Internet Security, senior consultant and project manager.
Since 2018, she has been the Director of Information Security (CISO) of INDRA, one of the world’s leading technology consulting companies in the Transport, Air Traffic and Defense markets.
ELENA GONZÁLEZ- BLANCO, Global Head of Digital for Wealth Management and Insurance at Banco Santander. Murcia, 1981, Hispanic Philology.
Expert in the technology sector and specialized in Artificial Intelligence. His time at Harvard and having met the person who carried technology in the library of the Royal Palace marked his career. From there, he founded the first Digital Humanities Innovation Lab in Spanish and jumped into the business world to lead the artificial intelligence (AI) area at Indra. She was also Managing Director for Europe of CoverWallet, a technology startup of Aon Company.
Currently, at Banco Santander he is responsible for the development of the digital strategy and for promoting digital transformation. In addition to having been a professor at Harvard University, she is an associate professor in IE’s Big Data & Business Analytics program and a member of several boards such as Women Startup Community and RedEWI «Empowering Women in Insurance».
ESTELA PACHECO, CEO and co-founder of Sonicat Systems. Barcelona, 1976, Electronic Engineering.
After her time at large companies such as Ateknea Solutions or as a technical project manager and research engineer at the Centre de Recerca i Innovació de Catalunya, in 2014; Estela co-founded Sonicats Sytems, a technology company that offers advanced solutions for the food industry based on high-power ultrasonic technology.
In 2016, he developed a patent: a device to modify the mechanical and/or physicochemical properties of a viscous and/or highly attenuating fluid using high-power ultrasound and corresponding procedure.
EUGENIA MENÉNDEZ, Director of Strategy and Transformation of Grupo VASS. Barcelona, 1978, Chemical Engineering.
It has a long history in the ICT services and digital transformation sector. She is Director of Strategy and Transformation at VASS, leaders in digital solutions that help large companies in their digital transformation process.
He has been working at VASS for 14 years where he has assumed different management responsibilities both in Catalonia and at national level and also worked as an Account Partner in the technological multinational IBM, among other companies in the sector.
EULALIA FLO, Commvault, Managing Director Iberia. Badalona,196, ADE.
Having worked for companies such as Dell or Capgemini, she is currently the CEO of Commvault, a software company where they help their customers manage challenges related to data protection.
He assures that the ability to learn, curiosity and resilience have been key in his professional career.
GRACIA SÁNCHEZ- VIZCAÍNO, CIO at Securitas Group Iberoamérica. Puertollano, 1971, Computer Engineering.
He has coordinated pioneering digitalization projects in different environments, countries and multinational companies. He has been CIO of Indra at a global level where he devised and directed the company’s internal digital transformation plan.
She also held other executive positions as global director of E-Government and director of Competence Centers in Mexico.
The advance of the first Law on Electronic Access of Citizens to Public Services marked its trajectory. At that time Gracia worked for the public sector and carried out pioneering projects for the digitalization of citizen services.
INE SNATER, Chief Transformation and Strategy Officer of Sanitas and Bupa Europe & LatinAmerica. Deventer (Netherlands), 1971, Business.
More than 25 years of experience in making healthcare more accessible thanks to technology. In 2000 he joined Sanitas where he has defined his professional career and has held management positions closely linked to the development of the Insurance business.
Under his leadership, he has put technology at the service of customers with such significant launches as Blua and BluaU, which have allowed Sanitas to be a pioneer in digital medicine. Currently, it continues to take steps in this direction with the launch of digital products linked to the monitoring of pathologies remotely or to prevention with the creation of digitized and personalized health programs.
INÉS HUERTAS, Head of Data & AI at Kairós. 1984, Telecommunications Engineering.
Inés Huertas is an expert in Big Data and Machine Learning and after a long career in different companies, she decided to set up her own. She is currently the Head of Data and Artificial Intelligence at Kairós, a leading strategy and operations consultancy in Business Agility.
She is a lecturer and is part of RLadies, an organization that seeks to give visibility to the work of women who work with R (programming language for statistics and machine learning), to create role models and generate a labor fabric with more presence of women in the STEM area.
INMACULADA SÁNCHEZ, Director of Advanced Digital Skills and Competences. Community of Madrid. 1960, Telecommunications Engineering.
After a long professional career in companies such as Telefónica, KMPG or Indra; Inmaculada landed in the Community of Madrid in 2007; where she has held different positions of responsibility as Deputy Director General of Technologies; with the responsibility of Communications and Government and Management and operation of Information Systems, Communications and IT Infrastructures.
In 2015 she was appointed Director of Digital Learning and Management of the Virtual Campus as responsible for the digital skills of public employees in the Community of Madrid. In addition, she is a professor at the Rey Juan Carlos University.
IRENE HERNÁNDEZ, Founder and CEO at Gataca. Zaragoza, 1982 Telecommunications Engineering.
Irene is a Telecommunications Engineer and has an MBA from MIT (Massachusetts Institute of Technology), a postgraduate degree in telecommunications and a postgraduate degree in aeronautics. Defined by Forbes as one of the 21 leaders of change in 2021, Irene is an entrepreneur, researcher and business leader with a mission to build a safer Internet.
In addition to being an expert in blockchain-based business solutions, she is a professor of Blockchain applications at Three Points and regularly participates in international conferences.
After conducting extensive research on decentralized architectures at MIT’s Media Lab, Irene founded Gataca in 2017, a cybersecurity company that develops sovereign digital identity technologies.
ISABEL HERNÁNDEZ, CEO of shaadow.io. Orihuela, 1978 Telecommunications Engineering.
Entrepreneur in the field of cybersecurity and with more than 15 years of experience in multiple positions of responsibility related to technology and innovation in companies such as Nokia. Currently, he is CEO of shaadow.io, a security startup that was born as a spin-off of Telefónica. She is a lecturer and mentor in projects such as STEM Talent Girl Spain and Impulse4women.
ISABEL ORDOYO, VP Public Sector & Healthcare of Capgemini Spain, Barcelona, 1970, Computer Engineering.
She started in the industrial and engineering consultancy in Altran in 1998 where she participated in different projects for the Public Administration first as a consultant and then as a project manager and, from 2001, she created her own business unit.
Since 2012 he leads the Public Sector & Healthcare Division at Altran in Spain, now integrated with Capgemini.
Among his responsibilities is the definition of the business development strategy in the sector, specifically in the fields of digital administration, health, justice and employment.
LAIA SUBIRATS, Researcher at Eurecat – Technological Centre of Catalonia. Barcelona, 1985, Telecommunications Engineering.
He studied Technological Baccalaureate with honors and excellence award in the entrance exams to the University where he graduated in Telecommunications Engineering and received his doctorate in Computer Science. The turning point in his career was marked by CERN (European Organization for Nuclear Research) where he studied the configuration of a complete computer environment.
Laia has been part of multiple research projects such as Brain@Work of the European Commission or Rehabilita, Disruptive Technologies for the Rehabilitation of the Future of the Center for Industrial Technological Development. Since 2009, she is a data science researcher at Eurecat. He is also a professor at the Open University of Catalonia.
LUPINA ITURRIAGA, Founder and Co-CEO of Fintonic. Madrid, 1979, ADE.
Lupina is an expert in financial planning. At the end of 2012 he founded Fintonic, an app that helps simplify and control personal finances, save and get the best financing. The app has won google’s Finance Mobile Innovation Award and has been named by IOS as the best Finance app.
In addition, Lupina was recognized by the Financial Times as one of the 15 leading women in the fintech world in Europe in 2020. In 2017, she received the Star of the Community of Madrid for business value and, in 2019, Forbes included her among the 100 most Creative people in Business.
MARISOL MENENDEZ, Chief Open Innovation Officer at South Summit / Head of Open Innovation at Nordic Future Innovation. Mexico City, 1977, Industrial Engineering.
She is an expert in areas of Open Innovation for all digital sectors and digital transformation and promoter of Women in Tech Spain, an organization to give visibility to female talent in the digital sector.
With more than 20 years of experience, he is currently Chief Open Innovation Officer at South Summit, the global open innovation platform that connects startups, investors and corporations to generate business opportunities. He is also Chief Open Innovation & Initiatives for Nordic Future Innovation, the network of Nordic corporations that seeks to promote innovation among companies in Nordic countries and the rest of the world. In addition, she is a director of several digital technology startups.
MARTA ANTÚNEZ, Director of Wayra Barcelona at Telefónica Open Innovation. Barcelona, 1982, Chemical Engineering.
He has worked in important companies such as Procter & Gamble, Danone and Cadbury. Her first experience was as co-founder and CEO is at dress2b. In between, he completed an MBA at INSEAD that he considers key to what were his next professional steps.
He later co-founded ChicPlace and led the launch in Spain of the startup Ulule, the first crowdfunding platform in Europe.
After an extensive professional career in the technology sector, in 2020 she joined Wayra, the Open Innovation area of Telefónica, as director of the Barcelona hub to invest in startups that can bring innovation to the group.
MARTA MARCOS, Senior Vice President Information Technology & Systems of NH Hotel Group. Barcelona, 1978, Industrial Engineering.
He has more than 20 years of experience in the IT sector; first at Hesperia Hotels where she was Director of Organization and Systems and, since 2010, at NH Hoteles.
In 2017 he assumed the position of IT Senior Vice President for NH Hoteles and his responsibility is to direct and coordinate the activities of the Systems department to meet the needs of the company at the operational, management and reporting level from the point of view of applications, infrastructure, communications and security.
Among its main achievements is the consolidation and stabilization of the IT Transformation Plan to implement more innovative technologies such as fastpass on the web (check in online & check out online), robotization (RPA) and incorporation of artificial intelligence.
MARTA PIEDRAFITA, Regional Vice President Enterprise Sales South EMEA of Slack Technologies (Salesforce). Zaragoza, 1974, Communication and Technological Innovation.
He has more than 20 years of experience in business and corporate sales, business strategy, management and business development in Spanish and international companies. In addition, he has completed a postgraduate degree at MIT on Understanding & Predicting Technological Innovation: New Data & Theory.
He has worked for large technology companies such as Microsoft, where he spent 10 years, and Qualtrics. She is currently the Regional Vice President Enterprise Sales South EMEA for Slack Technologies (Salesforce), the most innovative business communications platform on the market. In addition, she is a member of the organization Women in Tech.
MERCEDES BARREIRO, Corporate Director of SSII and Digital Transformation at Grupo Vithas. Madrid, 1964, Veterinary.
Mercedes, a graduate in Veterinary Medicine, completely changed her professional trajectory towards the technology sector. He began his career in consulting working in firms such as Accenture, PWC or IBM. For 15 years he has held positions of CIO (Chief Information Officer) at Uralita, USP Hospitals, Redexis Gas and Vithas.
His strategic and integrated vision of the business has served him in the multiple projects of transformation and innovation in companies in various sectors: transport, health, consulting, technology, manufacturing and energy.
MIRIAM PELÁEZ, CMO & Co-Founder of Pickaso. Santa Cruz de Tenerife, 1981, Economy.
She has been immersed in the digital sector for more than 12 years and is an expert in Mobile Marketing. His experience began at Dyrecto Consultores, a tourism consultancy, and later as Mobile Manager at Altiria, a company specialized in mobile solutions. He continued in Elogia, a company specialized in marketing for eCommerce, as Mobile Account Manager. He also worked at eMMA Solutions as CMO of this Mobile Intelligence tool.
In 2013 he founded Pickaso, an App Marketing agency where they are focused on developing growth strategies for apps. In addition, she is the co-founder and CMO of The Tool, a platform that helps optimize the marketing strategy of the app thanks to ASO (App Store Optimization). Before launching Pickaso, she led as a partner the marketing, sales and content part of a technology portal focused on news about Apple, iPadizate.
MÓNICA SALA, CTO at Orange Spain. Barcelona, 1969, Telecommunications Engineering.
She is the General Director of Network and Coordination of Technology at Orange Spain and member of its Executive Committee. Among its responsibilities is the deployment of fiber, 5G and everything related to IT.
She has been part of the company since its inception and has held various positions of responsibility as Director of the Technical Operations Department or General Director of Orange in Catalonia. Before Orange, she worked as director of voice and data services at the Centre de Telecomunicacions of the Generalitat de Catalunya.
In 2010 he received the «Salva i Campillo» Award for Engineer of the Year awarded by the Catalan Association of Telecommunications Engineers.
MONTSERRAT GUARDIA, Co-founder and CEO of Big Onion Barcelona, 1968, Telecommunications Engineering.
Expert in exponential technologies (IoT, AI, Blockchain) she has been Director of Digital Challenges and Services, Digital Transformation and Innovation at Banco Sabadell and responsible for the implementation and delivery of the Information Technology services of four Olympic Games and UN Summits.
She is currently CEO and co-founder of Big Onion, a company specialized in the creation of creative ecosystems and in measuring the contribution of value in business of digital disruption.
NATALIA RODRÍGUEZ, Founder and CEO of Saturno Labs. 1990, Telecommunications Engineering.
With a long professional career in relevant companies in the ICT sector, Natalia founded her own company, Saturno Labs, an artificial intelligence application company that has been selected as the first Latin-speaking startup that collaborates with Amazon to improve the communicative capacity of its virtual assistant Alexa.
Natalia has won several awards as Entrepreneur of the Year 2020 of the Community of Madrid or the Nova Women Leader. In addition, she has been present in the Forbes 2021 list, The 21 protagonists of change and in the List of Top 100 Leaders, The 100 most important women in Spain.
NOELIA FERNÁNDEZ, General Manager of Large Accounts, Northern Europe Region, Google. Santander, 1972, Journalism.
She has extensive experience in different sectors and positions of responsibility as Chief Digital Transformation Office at PRISA or founding partner and member of the board of ISDI.
The company that has marked his career has been Yahoo to which he has dedicated more than 15 years and where he has held different positions since its launch in Spain in 1998. Since 2018 she has worked at Google, currently as Managing Director of Large Accounts for Northern Europe.
De los siete millones de personas que trabajan en el sector TIC en Europa, solo el 30% son mujeres. Un número, según la Unesco que se diluye aún más si miramos los puestos de liderazgo en el mundo tecnológico; donde desciende al 11% y caen estrepitosamente al 6% si hablamos de la dirección ejecutiva de las 100 principales empresas de tecnología del mundo.
Hablamos con Isabel Lozano, directora y CEO de la agencia de comunicación Trescom; que ha puesto en marcha una iniciativa que pretende ayudar a darle la vuelta a estos números.
– ¿Por qué y cómo surge esta iniciativa de ‘Yo, jefa’?
Somos una empresa donde las tres socias somos mujeres, al igual que el 90% de la plantilla. Como empresa pensamos que debíamos devolver un poco a la sociedad de lo que recibimos de ella. Trescom es una agencia de comunicación y lo mejor que sabemos hacer es comunicar. De ahí que queramos comunicar y visibilizar estos casos de éxito.
El nombre de ‘Yo, Jefa’, surge porque cuando alguien le pregunta a una niña: ‘¿qué quieres ser de mayor?’; aún no hay ninguna que diga: ‘yo, jefa’. Da igual el sector o la profesión. Se visualizan como maestra, pero no dirigiendo un colegio; o se ven como doctora, pero no como la directora de un hospital. ¿Por qué? Una de las causas es que conocen a muy pocas mujeres que manden en sus respectivos ámbitos profesionales; y porque los mensajes que reciben a diario suelen ensalzar más su belleza que su inteligencia o sus dotes de liderazgo. Las niñas y adolescentes no tienen un espejo en el que mirarse, no saben quién ha roto ya ese famoso techo de cristal.
La palabra “jefa” está mal vista, está asociada a un significado de mandona. Queremos destruir los estereotipos y prejuicios.
– ¿Qué feedback estáis recibiendo, cómo está siendo acogida?
– Hemos tenido una acogida fantástica y estamos muy satisfechas por el increíble apoyo de empresas y de escuelas de negocio. También nos sentimos respaldadas por las instituciones públicas. Hemos contado con Carme Artigas, Secretaria de Estado de Digitalización e Inteligencia Artificial en la presentación de este censo. En acciones anteriores había asistido el Alto Comisionado para España Nación Emprendedora, Francisco Polo.
– En esta segunda edición del censo, habéis recopilado la trayectoria de mujeres del ecosistema tecnológico español, ¿por qué habéis pensado precisamente en el mundo tech y digital? ¿Os ha sido difícil encontrar estos perfiles?
Según un informe de Adecco, en 2020, el sector IT & TELCO fue el que más puestos de trabajo generó con un 17% de las vacantes y se estima que la digitalización creará 1,25 millones de empleos este año que acabamos de empezar. Sin embargo, los algoritmos parece que han olvidado a la mitad de la población por el camino. ¿Dónde están las mujeres?
Esto no es casualidad, las carreras STEM —ciencia, tecnología, ingeniería y matemáticas— no se encuentran en los primeros puestos de las listas de las niñas a la hora de elegir estudios. Esperamos que el censo de a conocer a las mujeres que ocupan puestos digitales y técnicos de responsabilidad, además de ser un material de consulta para tener referentes en los que inspirarse.
Aparecen más de 50 mujeres destacadas del ecosistema tecnológico español, jefas de empresas tan importantes como Google, Amazon, Telefónica, Capgemini, Mediapost, Criteo, Vass, Securitas, Indra, Sanitas, Línea Directa, Uber, Vodafone…
– ¿Qué sorpresa con agrado os habéis llevado con este trabajo, o bien, cuéntanos alguna anécdota del programa?
– Con el anterior censo desarrollamos el ‘Shadowing Yo, jefa’, un mentoring para jóvenes, que da la posibilidad a 15 estudiantes universitarias a poner en pie un proyecto emprendedor con la ayuda y tutorización de 15 jefas. La ganadora del Shadowing, Julia Martí, ha sido seleccionada por Lanzadera para poder ejecutar su proyecto: TPA, una app para unificar y fomentar el uso del transporte público y sostenible en València. Nos sentimos especialmente orgullosas por ella.
Durante el proceso de busqueda de jefas digitales también descubrimos que a lo largo de la historia ha habido mujeres muy relevantes para el desarrollo tecnológico, pero no tuvieron el reconocimiento que merecían. Es el caso de Ada Lovelace, matemática y escritora, hija de Lord Byron, que desarrolló el primer algoritmo destinado a ser procesado por una máquina. Ahora se la considera la primera programadora de ordenadores aunque durante mucho tiempo fue cuestionada. O Hedy Lamarr, conocida como actriz, pero que en la Segunda Guerra Mundial contribuyó sustancialmente a la victoria aliada con el desarrollo de un sistema de seguimiento de torpedos. Sus principios han sido la base para el bluetooth y el wifi pero hasta 2014 no se la incluyó en el National Inventors Hall of Fame.
– ¿En qué otros ecosistemas pensáis que debéis visualizar la figura de la jefa (biotecnología, medicina, mecánica-industrial….)? ¿Habéis pensado ya en un tercer censo?
– Antes de centrarnos en otro censo, queremos hacer una segunda convocatoria del ‘Shadowing Yo, jefa’ para universitarias de carreras STEM. Todavía tenemos que definirlo bien.
Y en el futuro tenemos en mente otro censo, nos gustaría centrarnos en otras ramas de las carreras STEM, como la ciencia y sanidad, creemos que es lo más necesario. La pandemia nos ha demostrado la importancia del sector sanitario, farmacéutico y de la investigación científica.
Os dejamos el censo completo de estas mujeres que ya han llegado muy lejos
ALICIA ASÍN, Consejera delegada y fundadora de Libelium. Zaragoza,1982, Ingeniería Informática.
Es experta en Inteligencia Artificial, IoT y Big Data. Cofundadora y consejera delegada de Libelium, empresa especializada en diseñar y fabricar tecnología IoT que ha realizado grandes logros como medir los niveles de radiación en el accidente de la central nuclear de Fukushima en Japón o monitorizar ciudades inteligentes en Estados Unidos.
Ha sido galardonada con el Premio Nacional de Jóvenes Empresarios, el Premio Nacional de Informática y obtuvo el segundo puesto en el Women Innovators Awards que concede la Comisión Europea, entre otros.
ALICIA RICHART, Directora general España y Portugal de Afiniti. Barcelona,1974, Ingeniería Industrial especialidad en Química.
Alicia Richart es un referente en la transformación digital de España. Cuenta con experiencia en empresas como Accenture, Cellnex, en el Ministerio de Industria definiendo las políticas digitales o como fundadora y directora general de Digitales, la principal asociación del sector tecnológico en España.
Actualmente es directora general en Afiniti, una de las compañías líderes en el mundo en inteligencia artificial especializada en customer experience. Fue nombrada Digital Champion por la Comisión Europea desde 2012 hasta 2014.Y uno de sus principales logros ha sido trasladar la Agenda Digital europea a nuestro país.
AMALIA PELEGRÍN, Directora Digital Policy, Talento y Agenda 2030 en Ametic. 1968, Derecho.
Amalia Pelegrín se licenció en Derecho y, gracias a su primer trabajo en un despacho de abogados especializado en nuevas tecnologías y telecomunicaciones, tuvo su primer contacto con el sector. Tras desempeñar varios cargos de responsabilidad en ONO, en 2013 pasa a formar parte del equipo de dirección de Ametic, una asociación de empresas de electrónica, tecnologías de la información, telecomunicaciones y contenidos digitales.
Es responsable de la preparación y gestión en materia de economía digital, telecomunicaciones, comercio electrónico, propiedad intelectual, protección de datos, cumplimiento normativo, medioambiente y laboral.
ANA ALDEA, CEO en Datasocia. Madrid,1983 Periodismo.
Es fundadora y CEO de Datasocial, una empresa de marketing digital dedicada a ayudar a las marcas y a los medios a ejecutar sus estrategias digitales y a acelerar su crecimiento. Es experta en digital media y redes sociales y se formó en el CICE y en el MIT. Desde hace 10 años es profesora y ponente de las principales escuelas de negocios. Su trayectoria profesional en el sector digital la marcó la tienda online PCCity, pionera en e-commerce.
ANA FREIRE, Directora del Área Académica de Tecnología de Universitat Pompeu Fabra Barcelona School of Management. Lugo,1983, Ingeniería.
A través del proyecto STOP (Suicide prevention in social Platforms), está considerada una de las pioneras en la utilización de la Inteligencia Artificial para identificar en los jóvenes comportamientos suicidas o trastornos de la conducta alimentaria mediante un algoritmo capaz de predecir ese riesgo por los comentarios que publican en redes sociales.
En 2019, la Real Academia de la Ciencia le concedió el Premio al Joven Talento Científico en la categoría de Aplicaciones de la Ciencia a la Tecnología y la Universidad de Deusto el Premio Ada Byron a la mujer tecnóloga. Además, fue incluida por Business Insider en la lista de los 23 jóvenes españoles llamados a liderar la revolución tecnológica.
ANA GÓNGORA, Directora General en Mediapost. Madrid, ADE.
Ana Góngora comenzó su carrera como auditora financiera en PwC y, tras completar un traslado a Reino Unido; trabajó como gerente de finanzas y directora de marketing y ventas en la Compañía Canadiense de Tabacos donde poco después asumió el cargo de directora general.
Actualmente, es la directora general de Mediaspot, una compañía especializada en marketing relacional. Además, ha participado en el Programa de Alta Dirección de Transformación Digital de IESE.
ANA JIMÉNEZ, Senior Business Development Specialist AI/ML en Iberia para Amazon Web Services. Madrid, 1982, Ingeniera Informática.
Con más de 15 años especializándose en Inteligencia Artificial, ha trabajado en la Universidad Politécnica de Madrid aplicando IA en el área de Informática Biomédica y ha publicado más de 20 artículos científicos. En 2015 cofundó Leads Origins, ha sido considerada una de las 75 emprendedoras más relevantes de este país. Es directora académica del Minor en Big Data & Analytics de EAE Business School y advisor del Data Science Bootcamp en The Bridge Academy. Además, es conferenciante y docente.
ANA MOSQUERA, Executive Vice President de Capgemini. A Coruña,1972 Ingeniería de Telecomunicaciones.
Su trayectoria está ligada a Altran, empresa actualmente integrada dentro de Capgemini. Ha ostentado puestos de responsabilidad como vicepresidenta de Software & Digital and Retail Industry de Europa. Desde enero de 2021, es la Executive Vice President de Capgemini.
Pensar holísticamente y estratégicamente a medio y largo plazo (visualizando el bosque por encima de los árboles) asegura que son habilidades que le han resultado muy útiles en el entorno profesional.
ANA ORTÍN, Directora de Sistemas en Mahou San Miguel. Madrid,1973, Ciencias Físicas.
Since 2013 he has held this position and leads a team of more than 40 people; whose mission is focused on guiding and helping the company to promote new work environments taking advantage of the new tools that technology gives us.
He discovered ICT by chance, through a job opportunity at the consulting firm Accenture. From that moment, he decided to focus his professional career in this field with the aim of working on solutions that improve people’s lives.
ANABEL DIAZ CALDERON. Uber’s EMEA General Manager Mobility. Cartagena, 1975, Computer Engineering.
He has regional and global experience in multinational corporations in operations, logistics and commercial management.
He began his professional career at General Electric Plastics (later Sabic) in whose delegation in Spain he stayed two more years before moving to Holland. In 2019 Anabel joined Uber, the chauffeured vehicle company, and is currently the General Manager Rides for the EMEA region. The division he heads covers more than 30 countries.
ANAÏS PÉREZ, Director of Communication of Google Spain and Portugal. Navarra, 1984, Journalism.
Since 2007 Anaïs is google’s communication director for Spain and Portugal where she coordinates and leads a team and two agencies to develop the communication strategies of the technology company.
Anaïs is also responsible for the EMEA Communication area of the DEI (Diversity, Equity and Inclusion) strategy and helps the global YouTube Operations team create a communication strategy around diversity, equity and inclusion.
BEATRIZ FERNÁNDEZ, Headway of Network as a Platform at Vodafone. Madrid, 1976 Telecommunications Engineering.
He has more than 20 years of experience in the technology sector within Vodafone. He has held different positions of responsibility such as IT Demand Management, Group Technology Radio Project Manager, Network Portfolio & Innovation Manager and is currently Head of Network as a Platform.
To grow in the digital sector ensures that the important thing is work and effort. Being a rapidly changing sector, we must be continuously developing and never stop learning.
BLANCA GALLETERO, Splunk GVP Ecosystems, Channels and Alliances. Alicante, 1972, Microcomputing Industrial Relations.
Blanca Galletero is the vice president of Partnerships and Ecosystems at Splunk, an American software company. He has participated in the implementation of the traceability of infections and vaccination project of the Ministry of Health in the United Kingdom, a global project of using blockchain for vaccine traceability with Accenture and the digital safe conduct project generated by the Ministry of the Interior in the first months of confinement.
Blanca also leads the cybersecurity, data and artificial intelligence initiative for Women in Tech Spain and Nordics (Sweden, Norway, Denmark and Finland).
CARMEN IGLESIAS, Market Director at ITCL, Instituto Tecnológico de Castilla y León. Zamora, 1977, Physics.
She is currently the Market Director at the Technological Institute of Castilla y León, dedicated to R&D in artificial intelligence, electronic design, virtual reality, simulators and energy efficiency. She is also studying a Master’s Degree in Management Development for STEM women and participates as a mentor in several initiatives to promote scientific and technological vocations among Primary and ESO girls such as the INSPIRA STEAM program of the University of Deusto and STEM TALENT Girl of the ASTI Talent & Tech Foundation.
CAROLINA LESMES, Country Director Iberia & Head of International Agency Team at CRITEO. Madrid, 1975, Sales & Marketing.
Carolina is Managing Director for Spain and Portugal of Criteo, a global technology company that operates in 29 countries and offers media marketers and owners reliable and impactful advertising through its commerce media platform.
To develop in the technology sector, Carolina assures that the ability to adapt to constant change is necessary along with the permanent training derived from the changes of the industry itself.
CONCEPCIÓN MONJE, Professor at the Carlos III University of Madrid, Badajoz, 1977, PhD in Industrial Engineering.
Spanish researcher specialized in the field of control and robotics for more than 18 years. Concepción is a full professor in the Department of Systems Engineering and Automation at UC3M where she is part of the RoboticsLab research group working on control architectures for humanoid robots.
He has published several research papers and his collaborations extend to Utah State University, the German Aerospace Center and the Biorobotics Institute in Pisa, developing control strategies for soft robots. She has been awarded with multiple awards such as the Best Contemporary Scientist, awarded by the magazine QUO in collaboration with the CSIC; the Women and Technology of the Orange Foundation; and the Ada Byron Award for Women Technologists from the University of Deusto.
COVADONGA SOTO, Global Marketing Director Growth at Google. Avilés, 1981, International Business.
Since 2006, Covadonga has been working in multiple digital companies such as Monster.com and Skype; defining and executing marketing strategies in both B2C and B2B.
He is currently Google’s Global Marketing Director Growth and is responsible for the global functions of SEO, ASO, App campaigns, Notifications and Promotions in the app and on the web. In addition, he is a lecturer and teacher of Digital Marketing.
CRISTINA PANCORBO, Head of Digital Business Ready to Wear & Luxury at El Corte Inglés. Madrid, 1983, Communication Sciences.
He has experience in digital transformation, e-commerce, transmedia strategies and omnichannel in fashion companies as important as H & M, Benetton or Adolfo Domínguez. Currently, he is responsible for digital business at El Corte Inglés. Its mission is to take the fashion business towards a digital-minded orientation.
Cristina is director of the Fashion Digital Business program at IED and Digital Marketing at Condé Nast College. In addition, she trains for MujeresTech and is a member of the founding committee of Women in Tech Spain, an organization to give visibility to female talent in the digital sector.
ELENA GARCÍA DÍEZ, Director of Information Security at INDRA. León, 1979, Telecommunications Engineering.
She has worked as a project and systems engineer in large companies such as IDOM or ISDEFE. The National Institute of Communication Technologies marked her professional career and over 10 years she went through several positions of responsibility as coordinator of eFraud and Office of Internet Security, senior consultant and project manager.
Since 2018, she has been the Director of Information Security (CISO) of INDRA, one of the world’s leading technology consulting companies in the Transport, Air Traffic and Defense markets.
ELENA GONZÁLEZ- BLANCO, Global Head of Digital for Wealth Management and Insurance at Banco Santander. Murcia, 1981, Hispanic Philology.
Expert in the technology sector and specialized in Artificial Intelligence. His time at Harvard and having met the person who carried technology in the library of the Royal Palace marked his career. From there, he founded the first Digital Humanities Innovation Lab in Spanish and jumped into the business world to lead the artificial intelligence (AI) area at Indra. She was also Managing Director for Europe of CoverWallet, a technology startup of Aon Company.
Currently, at Banco Santander he is responsible for the development of the digital strategy and for promoting digital transformation. In addition to having been a professor at Harvard University, she is an associate professor in IE’s Big Data & Business Analytics program and a member of several boards such as Women Startup Community and RedEWI «Empowering Women in Insurance».
ESTELA PACHECO, CEO and co-founder of Sonicat Systems. Barcelona, 1976, Electronic Engineering.
After her time at large companies such as Ateknea Solutions or as a technical project manager and research engineer at the Centre de Recerca i Innovació de Catalunya, in 2014; Estela co-founded Sonicats Sytems, a technology company that offers advanced solutions for the food industry based on high-power ultrasonic technology.
In 2016, he developed a patent: a device to modify the mechanical and/or physicochemical properties of a viscous and/or highly attenuating fluid using high-power ultrasound and corresponding procedure.
EUGENIA MENÉNDEZ, Director of Strategy and Transformation of Grupo VASS. Barcelona, 1978, Chemical Engineering.
It has a long history in the ICT services and digital transformation sector. She is Director of Strategy and Transformation at VASS, leaders in digital solutions that help large companies in their digital transformation process.
He has been working at VASS for 14 years where he has assumed different management responsibilities both in Catalonia and at national level and also worked as an Account Partner in the technological multinational IBM, among other companies in the sector.
EULALIA FLO, Commvault, Managing Director Iberia. Badalona,196, ADE.
Having worked for companies such as Dell or Capgemini, she is currently the CEO of Commvault, a software company where they help their customers manage challenges related to data protection.
He assures that the ability to learn, curiosity and resilience have been key in his professional career.
GRACIA SÁNCHEZ- VIZCAÍNO, CIO at Securitas Group Iberoamérica. Puertollano, 1971, Computer Engineering.
He has coordinated pioneering digitalization projects in different environments, countries and multinational companies. He has been CIO of Indra at a global level where he devised and directed the company’s internal digital transformation plan.
She also held other executive positions as global director of E-Government and director of Competence Centers in Mexico.
The advance of the first Law on Electronic Access of Citizens to Public Services marked its trajectory. At that time Gracia worked for the public sector and carried out pioneering projects for the digitalization of citizen services.
INE SNATER, Chief Transformation and Strategy Officer of Sanitas and Bupa Europe & LatinAmerica. Deventer (Netherlands), 1971, Business.
More than 25 years of experience in making healthcare more accessible thanks to technology. In 2000 he joined Sanitas where he has defined his professional career and has held management positions closely linked to the development of the Insurance business.
Under his leadership, he has put technology at the service of customers with such significant launches as Blua and BluaU, which have allowed Sanitas to be a pioneer in digital medicine. Currently, it continues to take steps in this direction with the launch of digital products linked to the monitoring of pathologies remotely or to prevention with the creation of digitized and personalized health programs.
INÉS HUERTAS, Head of Data & AI at Kairós. 1984, Telecommunications Engineering.
Inés Huertas is an expert in Big Data and Machine Learning and after a long career in different companies, she decided to set up her own. She is currently the Head of Data and Artificial Intelligence at Kairós, a leading strategy and operations consultancy in Business Agility.
She is a lecturer and is part of RLadies, an organization that seeks to give visibility to the work of women who work with R (programming language for statistics and machine learning), to create role models and generate a labor fabric with more presence of women in the STEM area.
INMACULADA SÁNCHEZ, Director of Advanced Digital Skills and Competences. Community of Madrid. 1960, Telecommunications Engineering.
After a long professional career in companies such as Telefónica, KMPG or Indra; Inmaculada landed in the Community of Madrid in 2007; where she has held different positions of responsibility as Deputy Director General of Technologies; with the responsibility of Communications and Government and Management and operation of Information Systems, Communications and IT Infrastructures.
In 2015 she was appointed Director of Digital Learning and Management of the Virtual Campus as responsible for the digital skills of public employees in the Community of Madrid. In addition, she is a professor at the Rey Juan Carlos University.
IRENE HERNÁNDEZ, Founder and CEO at Gataca. Zaragoza, 1982 Telecommunications Engineering.
Irene is a Telecommunications Engineer and has an MBA from MIT (Massachusetts Institute of Technology), a postgraduate degree in telecommunications and a postgraduate degree in aeronautics. Defined by Forbes as one of the 21 leaders of change in 2021, Irene is an entrepreneur, researcher and business leader with a mission to build a safer Internet.
In addition to being an expert in blockchain-based business solutions, she is a professor of Blockchain applications at Three Points and regularly participates in international conferences.
After conducting extensive research on decentralized architectures at MIT’s Media Lab, Irene founded Gataca in 2017, a cybersecurity company that develops sovereign digital identity technologies.
ISABEL HERNÁNDEZ, CEO of shaadow.io. Orihuela, 1978 Telecommunications Engineering.
Entrepreneur in the field of cybersecurity and with more than 15 years of experience in multiple positions of responsibility related to technology and innovation in companies such as Nokia. Currently, he is CEO of shaadow.io, a security startup that was born as a spin-off of Telefónica. She is a lecturer and mentor in projects such as STEM Talent Girl Spain and Impulse4women.
ISABEL ORDOYO, VP Public Sector & Healthcare of Capgemini Spain, Barcelona, 1970, Computer Engineering.
She started in the industrial and engineering consultancy in Altran in 1998 where she participated in different projects for the Public Administration first as a consultant and then as a project manager and, from 2001, she created her own business unit.
Since 2012 he leads the Public Sector & Healthcare Division at Altran in Spain, now integrated with Capgemini.
Among his responsibilities is the definition of the business development strategy in the sector, specifically in the fields of digital administration, health, justice and employment.
LAIA SUBIRATS, Researcher at Eurecat – Technological Centre of Catalonia. Barcelona, 1985, Telecommunications Engineering.
He studied Technological Baccalaureate with honors and excellence award in the entrance exams to the University where he graduated in Telecommunications Engineering and received his doctorate in Computer Science. The turning point in his career was marked by CERN (European Organization for Nuclear Research) where he studied the configuration of a complete computer environment.
Laia has been part of multiple research projects such as Brain@Work of the European Commission or Rehabilita, Disruptive Technologies for the Rehabilitation of the Future of the Center for Industrial Technological Development. Since 2009, she is a data science researcher at Eurecat. He is also a professor at the Open University of Catalonia.
LUPINA ITURRIAGA, Founder and Co-CEO of Fintonic. Madrid, 1979, ADE.
Lupina is an expert in financial planning. At the end of 2012 he founded Fintonic, an app that helps simplify and control personal finances, save and get the best financing. The app has won google’s Finance Mobile Innovation Award and has been named by IOS as the best Finance app.
In addition, Lupina was recognized by the Financial Times as one of the 15 leading women in the fintech world in Europe in 2020. In 2017, she received the Star of the Community of Madrid for business value and, in 2019, Forbes included her among the 100 most Creative people in Business.
MARISOL MENENDEZ, Chief Open Innovation Officer at South Summit / Head of Open Innovation at Nordic Future Innovation. Mexico City, 1977, Industrial Engineering.
She is an expert in areas of Open Innovation for all digital sectors and digital transformation and promoter of Women in Tech Spain, an organization to give visibility to female talent in the digital sector.
With more than 20 years of experience, he is currently Chief Open Innovation Officer at South Summit, the global open innovation platform that connects startups, investors and corporations to generate business opportunities. He is also Chief Open Innovation & Initiatives for Nordic Future Innovation, the network of Nordic corporations that seeks to promote innovation among companies in Nordic countries and the rest of the world. In addition, she is a director of several digital technology startups.
MARTA ANTÚNEZ, Director of Wayra Barcelona at Telefónica Open Innovation. Barcelona, 1982, Chemical Engineering.
He has worked in important companies such as Procter & Gamble, Danone and Cadbury. Her first experience was as co-founder and CEO is at dress2b. In between, he completed an MBA at INSEAD that he considers key to what were his next professional steps.
He later co-founded ChicPlace and led the launch in Spain of the startup Ulule, the first crowdfunding platform in Europe.
After an extensive professional career in the technology sector, in 2020 she joined Wayra, the Open Innovation area of Telefónica, as director of the Barcelona hub to invest in startups that can bring innovation to the group.
MARTA MARCOS, Senior Vice President Information Technology & Systems of NH Hotel Group. Barcelona, 1978, Industrial Engineering.
He has more than 20 years of experience in the IT sector; first at Hesperia Hotels where she was Director of Organization and Systems and, since 2010, at NH Hoteles.
In 2017 he assumed the position of IT Senior Vice President for NH Hoteles and his responsibility is to direct and coordinate the activities of the Systems department to meet the needs of the company at the operational, management and reporting level from the point of view of applications, infrastructure, communications and security.
Among its main achievements is the consolidation and stabilization of the IT Transformation Plan to implement more innovative technologies such as fastpass on the web (check in online & check out online), robotization (RPA) and incorporation of artificial intelligence.
MARTA PIEDRAFITA, Regional Vice President Enterprise Sales South EMEA of Slack Technologies (Salesforce). Zaragoza, 1974, Communication and Technological Innovation.
He has more than 20 years of experience in business and corporate sales, business strategy, management and business development in Spanish and international companies. In addition, he has completed a postgraduate degree at MIT on Understanding & Predicting Technological Innovation: New Data & Theory.
He has worked for large technology companies such as Microsoft, where he spent 10 years, and Qualtrics. She is currently the Regional Vice President Enterprise Sales South EMEA for Slack Technologies (Salesforce), the most innovative business communications platform on the market. In addition, she is a member of the organization Women in Tech.
MERCEDES BARREIRO, Corporate Director of SSII and Digital Transformation at Grupo Vithas. Madrid, 1964, Veterinary.
Mercedes, a graduate in Veterinary Medicine, completely changed her professional trajectory towards the technology sector. He began his career in consulting working in firms such as Accenture, PWC or IBM. For 15 years he has held positions of CIO (Chief Information Officer) at Uralita, USP Hospitals, Redexis Gas and Vithas.
His strategic and integrated vision of the business has served him in the multiple projects of transformation and innovation in companies in various sectors: transport, health, consulting, technology, manufacturing and energy.
MIRIAM PELÁEZ, CMO & Co-Founder of Pickaso. Santa Cruz de Tenerife, 1981, Economy.
She has been immersed in the digital sector for more than 12 years and is an expert in Mobile Marketing. His experience began at Dyrecto Consultores, a tourism consultancy, and later as Mobile Manager at Altiria, a company specialized in mobile solutions. He continued in Elogia, a company specialized in marketing for eCommerce, as Mobile Account Manager. He also worked at eMMA Solutions as CMO of this Mobile Intelligence tool.
In 2013 he founded Pickaso, an App Marketing agency where they are focused on developing growth strategies for apps. In addition, she is the co-founder and CMO of The Tool, a platform that helps optimize the marketing strategy of the app thanks to ASO (App Store Optimization). Before launching Pickaso, she led as a partner the marketing, sales and content part of a technology portal focused on news about Apple, iPadizate.
MÓNICA SALA, CTO at Orange Spain. Barcelona, 1969, Telecommunications Engineering.
She is the General Director of Network and Coordination of Technology at Orange Spain and member of its Executive Committee. Among its responsibilities is the deployment of fiber, 5G and everything related to IT.
She has been part of the company since its inception and has held various positions of responsibility as Director of the Technical Operations Department or General Director of Orange in Catalonia. Before Orange, she worked as director of voice and data services at the Centre de Telecomunicacions of the Generalitat de Catalunya.
In 2010 he received the «Salva i Campillo» Award for Engineer of the Year awarded by the Catalan Association of Telecommunications Engineers.
MONTSERRAT GUARDIA, Co-founder and CEO of Big Onion Barcelona, 1968, Telecommunications Engineering.
Expert in exponential technologies (IoT, AI, Blockchain) she has been Director of Digital Challenges and Services, Digital Transformation and Innovation at Banco Sabadell and responsible for the implementation and delivery of the Information Technology services of four Olympic Games and UN Summits.
She is currently CEO and co-founder of Big Onion, a company specialized in the creation of creative ecosystems and in measuring the contribution of value in business of digital disruption.
NATALIA RODRÍGUEZ, Founder and CEO of Saturno Labs. 1990, Telecommunications Engineering.
With a long professional career in relevant companies in the ICT sector, Natalia founded her own company, Saturno Labs, an artificial intelligence application company that has been selected as the first Latin-speaking startup that collaborates with Amazon to improve the communicative capacity of its virtual assistant Alexa.
Natalia has won several awards as Entrepreneur of the Year 2020 of the Community of Madrid or the Nova Women Leader. In addition, she has been present in the Forbes 2021 list, The 21 protagonists of change and in the List of Top 100 Leaders, The 100 most important women in Spain.
NOELIA FERNÁNDEZ, General Manager of Large Accounts, Northern Europe Region, Google. Santander, 1972, Journalism.
She has extensive experience in different sectors and positions of responsibility as Chief Digital Transformation Office at PRISA or founding partner and member of the board of ISDI.
The company that has marked his career has been Yahoo to which he has dedicated more than 15 years and where he has held different positions since its launch in Spain in 1998. Since 2018 she has worked at Google, currently as Managing Director of Large Accounts for Northern Europe.
NURIA OLIVER, General Director and Scientific Director of the ELLIS Alicante Unit Foundation. Alicante, 1970, Telecommunications Engineering.
She is internationally recognized for her extensive experience in AI focused on computational models and prediction of human behavior from data and human-computer interaction.
She has been a researcher at Microsoft Research, the first woman scientific director at Telefónica I+D and the first research director in Data Science at Vodafone worldwide.
In 2019, he co-founded ELLIS, a scientific association specializing in machine learning. She is also the general and scientific director of the ELLIS Alicante Unit Foundation, researching the impact of AI on people; and Chief Data Scientist at Data-Pop Alliance.
OLVIDO ARENAS, Director of the Production, Systems and Communications Department of Fraternidad-Muprespa. Vigo, 1969, Industrial Engineering.
She has gone through different positions throughout her career at the Mutual Society for Work Accidents and Occupational Diseases: as head of maintenance and general services of the Central Hospital and Project Coordinator for the Works Department where she led the project of the construction of the new hospital of the Foundation.
PALOMA CASTELLANO, Director Wayra Madrid (Telefónica). Madrid, 1979, Computer Engineering.
With 20 years of experience in the Internet and Telco sector, Paloma is the director of Wayra Madrid, Telefónica’s open innovation hub in Spain, of which she was part since its inception and collaborated in its international launch in 2011.
He has invested and helped almost 100 companies grow with Telefónica in areas such as cybersecurity, IoT and big data, Enterprise SaaS, games, XR…
He began his professional career at Microsoft and, before his time at Wayra, held various management and management positions in different companies of the Telefónica Group (Terra Mobile, Telefónica Móviles España, Telefónica Internacional Beijing) in areas of innovation, investment and business development.
PILAR RODRÍGUEZ, Director of Strategy and R&D of Capgemini Spain, Jaén, 1974, Telecommunications Engineering.
She is the Director of Strategy and R&D of Capgemini Spain, a world leader in consulting, technological services and digital transformation. Before joining the company, she has been a manager and partner of leading consultancies such as Deloitte or PWC.
He has extensive experience in advising on strategic projects for large accounts in the Telecommunications, Energy and Aeronautics sector, such as, in the case of Telecommunications Infrastructures and IT Policy of the Junta de Andalucía.
RAFIF SROUR, Vice Dean of Programs at IE University. Lebanon, 1976 PhD in Soil Chemistry.
He has more than 20 years of experience in teaching, analytical and empirical research; and data analysis in international and multicultural environments at universities such as the American University of Beirut or the Instituto de Empresa (IE).
She is currently the Vice-Dean of IE where she also teaches classes such as Data and Business Analytics, Statistics and Mathematics and Technology and Innovation.
He has won the Best Teacher award multiple times. Recently, she has been nominated for Leading Data Academics of 2021 by CDO magazine.
ROSA DÍAZ, General Director of the National Institute of Cybersecurity (INCIBE). Madrid, 1969, Mathematics.
She is the director of INCIBE, a company under the Ministry of Economic Affairs and Digital Transformation that aims to develop cybersecurity and digital trust of citizens, professionals and companies.
He has a great track record in prestigious companies such as SAGE, world leader in enterprise software; or Panda Security, a Spanish multinational manufacturer of cybersecurity solutions.
In addition, she is co-founder and vice president of the association Woman4Cyber Spain, which tries to make visible the role of women in cybersecurity. He is also a member of the #SomosMujeresTech group.
SANDRA PEDRAZA, Director of Information Technology and Digitalization (CIO) of the Spanish Red Cross. Lima(Peru),1979, Computer Engineering.
He holds a Master’s Degree in Business Administration and Management from IE and an Executive Master’s Degree in Strategic Marketing Management 2.0 and Social Media from IEBS; as well as 20 years of experience in different technological projects.
She has been part of relevant companies such as Emerson Network Power in Peru as Head of the Engineering Department or Accenture in Spain as an IT Consultant. Since February 2021, Sandra is the CIO of the Spanish Red Cross.
SARA AZCONA, CEO Raccorder. Madrid, 1979, Computer Engineering.
She studied Computer Engineering and was the only girl in the class…. this pushed her to want to make a difference.
After several years as a programmer, she studied film editing and discovered that there was a lot of scope for technological innovation in the art world.
She is currently CEO and founder of Raccorder, a specific tool for scripts in filming to simplify tasks and minimize search and information collection times.
SILVIA BRUNO, Chief Innovation & Technology Officer at Grupo Red Eléctrica, Director of ELEWIT. Madrid, 1971, Civil Engineering.
He currently leads the Innovation and Technology area within the Red Eléctrica Group, as responsible for accelerating technological transformation. In addition, he is part of the Executive Committee and the Purchasing Committee of the Group.
Since 2019 she is the Director of ELEWIT, a technological platform that has the mission of finding and developing new ideas and innovation and technology projects on energy and communications.
She is a director of HIPSAT, the Spanish communications satellite operator and leader in the distribution of content in Spanish and Portuguese.
SOFÍA BENJUMEA, Head of Google for Startups for Europe, Middle East and Africa. Madrid, 1982, International Business Sciences.
After starting her career as a journalist in media such as CNN+ or Antena 3, Sofía launched into the world of entrepreneurship and technology after studying an MBA at IE Business School and UCLA Anderson School of Business.
In 2012, she co-founded and was the CEO of Spain Startup, organizer of the South Summit, one of the largest entrepreneurial reference events in southern Europe.
In 2015, he joined Google to launch campus Madrid in Spain, a space created by the technology company for entrepreneurs in Madrid and organizing education programs, events and activities to promote diversity in the technological environment. In 2021, Sofia has been chosen in the Top 100 of most influential women in Spain.
SUSANA VOCES, General Director Eventim Spain (entradas.com). Madrid, 1974, Industrial Engineering.
He has led business projects from senior management in large technology companies such as Deliveroo, eBay, Ericsson and PayPal.
She is currently CEO of Eventim Spain, one of the main suppliers in ticket sales and live entertainment. In addition, she is an independent director at CaixaBank Payments & Consumer and the magazine Yo Dona included her in 2015 in its list of the 20 Spanish women who rule the Network.
TERESA ALARCOS, Independent Director. Valladolid, Medicine.
More than twenty years of executive experience endorse her in different industries, cultural institutions and foundations such as Vivendi Group, Lycos Europe, Yoigo, Eli Lilly and OnoVodafone.
She is a mentor to several Blockchain and Big Data companies, a member of the international network of Non-Executive Directors «Women Corporate Directors» supported by KPMG and Spencer Stuard globally; and founder and CEO of the W Startup Community organization.
In addition, she is the author of the book «Entrepreneurs: The leaders who change the world in the digital age».
VINYET BRAVO, Director of Innovation and Technology at Adecco Outsourcing. Barcelona, 1970, PDD, Labor Relations, IT Engineering.
He has extensive experience in digital transformation and outsourcing, contact center and BPO projects.
He began his career at Volvo, has also worked in ceac group, Citibank and Atento. Her broadest career takes place at Banco Sabadell as director of customer service operations and at MST Holding as head of business development and digital innovation.
